Hi, I'm Fiona
// Product designer based in Hong Kong
crafting made-to-measure
solutions for your
online growth
UX Design
User Research
UI & Visual Design
HI, I'M FIONA
// Product designer based in Hong Kong
crafting made-to-measure
solutions for your
online growth
UX Design
UI & Visual Design
User Research
Types of work I specialise in
ZERO TO ONE
PRODUCTS
+ Building from the ground up
+ Customer development research
+ White space opportunities
VIEW PROJECTS
MOBILE APP
REDESIGN
+ UX & Content Audit
+ Problem identification
+ Visual design
VIEW PROJECTS
FEATURE
IDEATION
+ Transforming user insights
+ Value-driven opportunities
+ Prototyping & user validation
VIEW PROJECTS
Featured case studies
Zero to One
Mobile Redesign
Feature Ideation
SENIOR PRODUCT DESIGNER
Yuu
Rewards and loyalty program for 7-Eleven, Wellcome, Marketplace & other retail partners.
2.6M monthly users
SENIOR PRODUCT DESIGNER
Vhi
Creating the number 1 Irish insurance app providing 360 digital healthcare network.
BEST APP
BEST APP
PRODUCT DESIGNER
PMC
Digitising the Rolling Stone magazine focused on music, politics, and popular culture.
Solution adapted for WWD
UXR / UX DESIGNER
EV Solution
A zero-to-one product on net zero and decarbonisation.
Venture building